NATURE'S RIGHT BITES PRODUCT OVERVIEW
MKT 113: Final Project Part I Final Submission
Nature's Right Bites Product Overview
Southern New Hampshire University
NATURE'S RIGHT BITES PRODUCT OVERVIEW
2
SNHU Pet Supply Store has grown over the preceding five years. It offers a wide variety of
items for cats and dogs, including food, toys, and supplies. Due to a growing market for more
natural foods, SNHU Pet Supply has announced a plan to release a new all-natural pet food line
product overview and marketing strategy.
A SWOT analysis was created to determine the product's strengths, weaknesses,
opportunities, and threats
Nature's Right Bites SWOT
Strengths
Weaknesses
All-Naturalingredients Company already has a standingin the pet market Robust Informative Website Brick and Mortar and Online Orderingopportunities Availablefordogs and cats
10% increased price compared to competition Currently no social media presence Product name could convey snacksrather than meal Staff not fully educated on new products
Providing healthy foods for pets Same trusted brand offering multiple items for pets Offers No Contact purchasing by online ordering Informative website appeals to consumer research into product
Several othernaturalpet foods on the market Possibledownturn in economy fromCOVID May not reach the same customerpoolasotherbrands
Opportunities
Threats
This outline can help plan the best course of action to launch "Nature's Right Bites" into the
market and warrant its success. There are numerous strengths exhibited with the first and most
NATURE'S RIGHT BITES PRODUCT OVERVIEW
notable being the product's all-natural ingredients. Consumers have shown immense interest in
healthier ingredient options. With the companies name already on the market, consumers will
have the opportunity to purchase healthy food from a brand they know and trust. Also, many
consumers research the products they bring into their homes. With the robust website provided.
information is accessible anywhere and at any time. Lastly, it is imperative to offer no contact
purchasing and a physical location to purchase the product. Providing an online ordering optior
for effortless buying and a physical store to grab a healthy bag of dog or cat food quickly will
secure consumers. Utilizing these strengths and seizing the opportunities they provide will
support "Nature's Right Bites" success!
The target market for the upcoming launch is married and single Millennials with and
without kids within the Pacific Northwest (PNW) region of the United States. This group ranges
from 26-40 years old. They have an average income of $48,000 or more a year and a college
education. This target marker is recommended based on information from Packed Facts stating.
"Nearly three-quarters of millennial pet owners are more likely to consider foods whose recipes
use naturally-made ingredients" [ CITATION Noa17 \l 1033 ]. Additionally, according to Go
Northwest!, the PNW population is more than 15 million and growing [ CITATION GoN19 \l
1033 ]. Within the heart of the PNW are Washington and Oregon. Both states have a pet owner
percentage of more than 60% in 2011 [ CITATION Dog \l 1033 ]. A common personality trait
among those in the PNW is their love for