MKT 113: Final Project Part I Final Submission
Karlee Mullen
Southern New Hampshire University
Natural Hou Pet Food Product Overview
SNHU Pet Supply Store is happy to announce the launch of their new line od pet food
called "Natural Hou". Natural Hou is a new brand of pet food that is completely all-natural and
organic and offers amazing health benefits for both dogs and cats. Buying this new brand of pet
food will guarantee owners that their pets well maintain a well-balanced nutrition and live longer
and healthier lives. Below is a SWOT analysis that has been conducted on this new brand in
order to detetmine how to market this new pet food.
Natural Hou SWOT ANALYSIS
STRENGTHS
WEAKNESSES
All-natural& organic ingredients.
Slightly more expensive than other pet food brands.
Quality pet food.
The brand is new,so not a lot of people have heard of it yet.
Offers dry & wet dog food.
Good for pets of all sizes.
oCost of production will be high.
Great health benefits for dogs.
OPPURTUNITIES
THREATS
A healthier food option for pets.
There are cheaper brands available for people to buy.
Half of the profits from this brand will go to a non-profit organization that helps to Save the lives of both cats and dogs.
o Location of this new brand.
It will be sold both in-store and online in order to reach a wider variety of customers.
The SWOT analysis above lists the strenths, weaknesses, oppurtunities, and threats to this
new product being launched. This new brand, Natual Hou, aims to provide the best quality of
organic pet food for both dogs and cats alike and with this new brand, pet owners are promised
that their pets will get the nutrition that they need to stay happy and healthy. A lot of pet owners
spend thousands of dollars each year trying out new brands of food for both their dogs and cats
but why not spend less money on a food that can be given to both types of animals? With the
quality ingredients inside of Natural Hou's pet food, pets are guarenteed to feel more active.
have more energy, and have a strenthen immune system after consuming this new product.
According to the American Animal Hospital Association, citizens in America spend at least 72
billion dollars a year on pet food -- which is a lot of money. So if people are so willing to spend
big bucks on food for their pets -- they mioght as well buy a food that is actually healthy for their
animal, like this new brand of all-natural dog food now known as Natural Hou.
The primary market for Natural Hou's all-natural pet food is anybody who owns a pet
that lives a healthy lifestyle. People who care about their health and exercise regularly and eat
healthy are much more like to want to provide their pet with a brand of pet food that will also
keep their animal as healthy and happy as they ar