One of my favorite companies to make purchases from is Amazon. Everyone is aware of the company and the large online presence it has. Starting as a small online bookstore and eventually evolving to a mega ecommerce giant it is now. With its size, it's hard to think they need to advertise however they do. Amazon uses several social media platforms which include Twitter (3.6 mil followers), Facebook (29 mil followers), and Instagram (3.1 Mil followers) With these platforms they post every few days about upcoming deals, company news, and general celebrations posts such as women's history month or valentine's day. They also leverage add services which allows more people to see deals. Sometimes the ads are bit overwhelming and are everywhere. Although the point is to make you notice them, sometimes it can also be discouraging. Perhaps they can improve their strategy and tactics when it comes to add placement. Overall, I love the company and the services they provide. They have encouraged the change in package delivery (Prime) and now have other companies competing (Walmart+) which gives the consumer more options for services and goods .