2-2 Final Project Part I Milestone One: SWOT Analysis and Discussion
"From The Table" will be SNHU Pet Supply's newest addition to an all-natural,
easily digestible line of pet food. The pet food will be manufactured in the USA using
recyclable packaging. The original logo should be sufficient to identify the company.
Our pet food is made from organ meat, so it is full of nutrients. The higher cost and
limited shelf life can have a negative impact, but the customer may be willing to pay the
price.
A marketing strategy to use is offering a money-back guarantee to those not
satisfied with our product. Another marketing strategy I would suggest is a sampling
promotion to veterinarians and animal shelters for feedback. Social media will be a tool
to improve our online presence and increase sales. Competitors will offer products at a
lower cost with a longer shelf life however, our brand already has a strong customer
base to build on.