Prime Family Feeds
MKT 113: Final Project Part I Final Submission
Prime Family Feeds
Cynthia Gomez
Southern New Hampshire University
Prime Family feeds
How do you feel when you have eaten a well-balanced meal? Is your pet getting that same
euphoric feeling? Prime Family Feeds is a new SNHU pet food that is made with all-natural
ingredients. To ensure freshness and help the local community, our ingredients will come from
local farmers.
To help us get started a SWOT analysis was done.
Strengths fresh natural ingredients Supporting local farmers, Healthier option
Weaknesses Higher price due to natural ingredients Unestablished brand, not yet trusted Knowledge about natural ingredients
Buying local is an upcoming trend consumers wantthe best for their pets Offer loyalty program Sending out samples
Similar product for less Cost of natural ingredients Economic hardships
Opportunities
Threats
Figure 1:1 SWOT Analysis
Based on the results and some research, the areas that will be focused on are natural
ingredients, supporting local farmers and a healthier option for pets.
"Respondents were asked to indicate their agreement with statements about pet food
purchases on a 7-point Likert scale. The statements with the strongest agreement related
Prime Family feeds
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to the importance of providing the pet with the best nutrition possible, buying a pet food
that is beneficial for the pet, consistent quality, and feeding a diet that is best for the pet's
medical condition."
Opportunities are taking advantage of trends such as buying local, consumers wanting what
is best for their pets and offering a loyalty program. Also, sending out small sample bags can also
help get the brand out to new consumers.
To get the best profit from our newest product, our target market is any animal lover who
wants the best for their pets. We aim to target pet owners 35 to 44 years of age. According to
austintexas.gov this age range makes 20% of the population. Of this 20%, 87.7% of the race is
white. The zip code that we feel our product would do best in is 78732. Since our products are
made with fresh ingredients, they will be pricier than others. Within this zip code the median
income is around $71,576. We will be sending out venders for our new brand with samples and
coupons to give out. This strategy will help with getting our new brand out to consumers.
Everyone wants the best for their pets to ensure a healthy and long life. Our product has
many of the vitamins to help animals maintain a healthy life. We are sure to include many flavor
options including roasted chicken, filet mignon and porterhouse steak for starters. To help with
sales we will also be adding a feedback number on the label. This will allow consumers to give
both positive and negative feedback allowing us to better our product. As a bonus, to reward the
consumer for doing the survey, we will send out a coupon or code they are able to use towards
their next purchase of