MKT 113: Final Project Part I Final Submission
MKT 113: Final Project Part I Final Submission
Tyler Wilson
Southern New Hampshire University
MKT 113: Final Project Part I Final Submission
The purpose of this paper is the describe my new product Puppy Paw-Sicles for the SNHU
Pet Company. We are introducing our new product right in time for the summer season that will
surely be a summertime hit. Every American family loves ice cream and popsicles, now their pet
can enjoy one as well made specifically for them!
SWOT analysis
Strengths Great Quality All natural Expert employer knowledge
Weaknesses Small business Just starting the business Priced hire than major retail brands
To grow / expand Jobs in a small market place Grow our social media account
Other name brands/ retail stores No advertising to this date Cheaper prices in larger stores.
Opportunities
Threats
For the strengths, I will be leaning on using all-natural ingredients while also leaning on the
knowledge of the ingredients with my employees. Being a small business, I find it critical that
the members of the team and I have the knowledge of what is in our products and why it is a
healthier alternative. As for the weakness in the business, I believe the biggest hurtle to jump is
the fact that the business is just starting out. It is critical that we as a business advertise currently
and swiftly in the beginning months through social media / media to get our name out along with
our product.
MKT 113: Final Project Part I Final Submission
As for the opportunity of the business, the biggest to myself would be the opportunity to grow
and expand if business is going as planned. This would allow for more products to be sold
leading to expansion and growth in sales. The treats category was the toughest to come to terms
with. The biggest threat to the business would be the major retail stores that sales the major name
brands in treats. It is going to be a challenge in my small neighborhood to grab the attention of
the community that a new business is in town and you do not need to go to the major retail stores
to get your treats.
The target market for Puppy Paw-Sicles will be in my hometown in Fayetteville, WV (zip
code- 25840). This area is a very popular tourist visited area due to the many outdoor trails, bike
trails, and the iconic New River Gauge National Park. According to Claritas website the area is
inhabited by "back country folks (downscale older people) and Simple pleasures (lower midscale
mature adults without kids." Due to the tourist area, along with the older adults in the area, I
believe that Puppy Paw-Sicles will do very well in the geographical area.
The wants and needs of this group will be using marketing tactics to target the large visitation
of the area. The first marketing tactic I will try to utilize will be social media, from usin