Running head: SHNU PET SUPPLY ALL NATURE PEPE'S BREAK TIME
MKT 113: Final Project Part I Final Submission
SHNU Pet Supply All-Natural: Pepe's Break Time
Kurt Mathews
Southern New Hampshire University
SHNU Pet Supply Store has stores across the country selling high quality pet food and
supplies for the past decade. It has led the way in how pet supplies and food is bought in the
stores. Either through the efficiency of the online store or the quick and speediness of self-
checkout registers that are now available in every store in the country. With this successfulness
that us seen, SHNU Pet Supply Store is ready to launch a new all-natural pet food in the stores.
Pepe 's Break Time. With this all-natural pet food, it is expected that the store sore to levels of
success the owners and shareholders can only dream of.
In order to have a good plan of action is paving a route to success, a SWOT analysis
(Strengths, Weakness, Opportunities, Threats) was developed on how best to market Pepe 's
Break Time all-natural pet food. The following figure show the analysis.
SWOT Analysis Template
Strengths Motivated Staff An item no other competitor has Aname not similar to no one else
Weaknesses Not a stable brand Not commercialized Unknown to customers we want to reach.
New product Healthier choice among others Fresh new company
Experience companies Faithful clients Known name brands
Opportunities
Threats
Figure 1 SWOT
The SWOT gives up a strong foundation on where we can strategize and use the strengths we
currently have in the stores. We have motivated staff to launch this new product because no one
else in the market has the same product that contains our all-natural ingredients which is
Running head: SHNU PET SUPPLY ALL NATURE PEPE'S BREAK TIME
motivational enough for our staff willing to go the extra mile to get this new product sold. As
well as the name of Pepe's Break Time, is a name that has not been seen or even heard of around
the country or the world. Plus giving our customers a healthier alternative food choice for the
pets that they love should give us an edge on the competition.
As describe in the target marketing analysis, our target will be pet owners that want to
give their pets a healthy choice of pet food. These individuals are the ones that own possibly a
purebred animal. Our customers will be in the mid to upper class consumer group as the 10%
pricing above the competitors, they will be ones that can be afford the product. Our product will
target those that treat their pets as part of the family and will, usually, be an indoor pet. The
consumer could have established families with children in their teens and live in medium to large
cities. This is where the product will be introduced first and be reviewed for any trends to see if
the product can go nationwide.
These consumers want to find a li