Running Head: NATURAL PET NUTRITION PRODUCT OVERVIEW
MKT 113: Final Project Part I Final Submission
Natural Pet Nutrition Product Overview
Victoria Leone
Southern New Hampshire University
NATURAL PET NUTRITION PRODUCT OVERVIEW
SNHU Pet Supply understands that for nearly all pet owners, their pet is family, so they want
the very best for their furry friend. That is why we created Natural Pet Nutrition. We understand
that times have changed, and owners want more out of their pet food, so we have done just that.
Natural Pet Nutrition is the high quality, environmentally friendly pet food customers have been
searching for.
The SWOT analysis below has helped SNHU Pet Supply analyze different ways to market
our product. This also helped narrow our target market, as well. Natural Pet Nutrition's strengths
are identified by the quality ingredients, environmentally friendly production, and the fact that
there is a large market for this type of product- which makes it extremely easy to market since
there are so many more customers looking for this. The newness of the product from our
preexisting brand would also catch the attention of the consumer and encourage them to purchase
it. Consumers are also into shopping more sustainable brands, so marketing our environmentally
friendly production will cater to that specific market as well.
Strengths
Weaknesses
High grade, nutritional ingredients Environmentally friendly production Larger market for this type of product
Higher price point Lack of brand awareness Starting out with limited product availability
Newness of product Consumers desire to shop sustainable brands Pre-existing company
Healthier pet food is becoming more popular- more competitors More well-known brands Pet food with lower price points
Opportunities
Threats
NATURAL PET NUTRITION PRODUCT OVERVIEW
Natural Pet Nutrition's is 25-35-year-old pet owners in Portland, Oregon. These residents are
primarily upper-middle class residents are up to date with all the trends- especially healthier and
more sustainable lifestyle trends. They live in the city, mostly walk or ride public transportation,
and most do not have kids. This demographic is ideal because our product is made with naturally
sourced ingredients, its production is environmentally friendly, and it is a new offering from our
preexisting brand. Combined, these attributes create the ideal product for a 30-year-old Portland
resident who is looking to give their pet the highest quality food while remaining eco-friendly
Our target market consumer strives to be on trend, healthy, and support smaller businesses all
while staying eco friendly and living sustainably. They consider their pets family and are willing
to provide them with the same quality of food they give themselves. Natural Pet Nutrition gives
them all of that: SNHU Pet Supply is a small company that is fully transparent about ingredients
and production, and we know how to effectively market towards a younger demographic. Natural
Pet Nutrition has everything they need, without the "big business" aspect that tends to drive this
type of consumer away.
SNHU Pet Supply plans to market Natural Pet Nutrition through in-store marketing, social
media, and targeted web ads. In-store ads showcasin