MKT 113: Final Project Part I Milestone Two
Natural Pet Remedy
Amanda Schnorf
Southern New Hampshire University
Natural Pet Remedy
Southern New Hampshire University has proudly introduced their new line of pet food. The
food line is called Natural Pet Remedy. This line of food contains all organic food for dogs and
cats. This line also carries treats for animals with high anxiety that contains CBD to help calm
pets when going through anxiety attacks or severe hyperactivity. This product will be available
in all pet stores and online. We also partnered with online stores to ship food directly to the
residences with a monthly subscription. Natural Pet Remedy has various flavors for all times of
the day including a menu for breakfast lunch and dinner.
To help support the new food line and to compare it competitors a SWOT analysis shas
been done. This analysis helps recognize the strengths and weaknesses, it will help the
company see where improvements can be made and what kind of data would help when it
comes to production.
STRENGTHS
WEEKNESSES Short Shelf life, Higher Cost, THREATS Lower prices on other pet products, Organic
Natural ingredients, Additive free, Organic. OPPORTUNITIES Trend in organic, Production, Opportunities
to have product in stores on a timely manner. prices, Competition from other competitors.
The SWOT analysis for Natural Pet Remedy pointed out a few strengths. The key
strength is that the food is made with all-natural ingredients that pet owners can count on to
make sure that their pet gets the best and healthiest food that there is. The trend of eating
healthy for people is rising daily, why not let our furry friends join the health club.
The target market that I would be aiming for would be single individuals who live in a
big city, roughly ranging in the ages of 24-45. These individuals seem to have a higher
income and are more likely to have a furry friend
Natural Pet Remedy
The target market that I am aiming to sell to is major cities like Boston, MA. The average
income for people in the city of Boston is $65,883. There seems to be more of a wider range
of income when it comes to single individuals in the city than families. My target population
would be for individuals between the ages of 24 through 45 that are single. This population
seems to have a better spending limit rather than families who might not be able to afford a
higher priced pet food. In the end I am hoping to make my pet food available to everyone
from in stores to online.
The consumers in this target market tend to purchase or adopt pets to satisfy their
caretaking needs before deciding to start a family and tend to gravitate towards all-natural
products made in the United States. Research shows that most individuals, rely on social
media to see how products work and the reviews on products to make purchasing decisions.
With the trend of eating healthy