MKT 113: Final Project Part I Milestone Two
Wild Feline the cat food cats prefer!
Sonnet Peabody
Southern New Hampshire University
"Wild Feline" the pet food that brings out the wild in your cat. Wild Feline is a cat food
company that will solely focus on bringing a healthy organic, fresh raw cat food to cats in the
Pacific Northwest.
In a world where pets have taken a front seat in its owner's lives, Wild Feline will be
marketed to the health-conscious owner who wants the best for their cat. In a recent article on
petfoodindustry.com they state that as of 2017 approximately 54% of all US households own a
pet (Girgenti, 2018). Wild Feline is going to target the vast market of the Pacific Northwest of
multigenerational pet owners. This region is known for their health-conscious lifestyles and we
at Wild Feline are going to extend this lifestyle to their cats.
Wild Feline will be an all-natural organic cat food that is made with fresh local
ingredients with no fillers. Wild Feline is a raw cat food product with ingredients that are made
specifically for a cat's body. Fresh meat and vegetables that promote a healthy digestive tract in
your cat with out the harmful carbohydrates. With the growing trend of healthier food choices in
the Pacific Northwest consumers, Wild Feline will satisfy the cat owners needs for a product that
aims toward the overall wellbeing of their furry feline companion. Our cat food knows the
important role that cats play in their owners lives and we want to give owners more time with a
loved feline companion, by giving your cats a balanced diet that promotes longevity
Everyone loves their cat and want them to live a long healthy life. By keeping our target
aimed in a small demographic area we at Wild Feline can meet the needs of the cat owners in the
Pacific Northwest and surrounding areas. While helping your cat stay true to its natural instinct
as a carnivore.
References
Girgenti, A., (2018). North American pet ownership demographic shifting. petfoodindustry.com
https://www.petfoodindustry.com/articles/6938-north-american-pet-ownership-
demographics