"Ensuring the Data Quality"
Ensuring the Data Quality
"Ensuring the Data Quality
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Due to the fact that the electronic data tends to be pervasive by all means, the data
quality plays a crucial part in every governmental application as well as business (Batini et al.,
2009). Most of the information pertinent to the current media research is derived from
electronic sources, and therefore, it is utterly important that all information have been
assembled and used from trusted electronic sources. Ensuring data quality is a striking matter
when it comes to making use of sources for researches. Since the media research is heavily
reliant upon using appropriate sources and information derived from them, as a media
researcher, it has been the core task to come up with deciding which ones should be utilized
After careful consideration, a scholarly article, a whitepaper article, and a newspaper article
have been chosen in order to extract relevant, timely, and high-quality information regarding
the use of mobile and other devices while watching the TV. At first, the discussion will be
made on the use of a newspaper article while extracting reasonable information regarding the
use of mobile and similar devices for watching TV.
A newspaper article:
Why Traditional TV Is in Trouble
The data quality has been identified as a germane performance shortcoming of
decision-making actions (Chengalur-Smith et al., 1999). It is therefore, a massive hurdle to
overcome while choosing appropriate sources for reasonable, fact-oriented, true &
straightforward, detailed, and appealing information. A newspaper article has been chosen as a
great means of source for this media research. A reputed newspaper has a great acceptance to
its audiences/readers despite the fact that the demand of its printed version has decreased a lot
over a few years. For this research, "The New York Times" has been selected as the preferred
newspaper and the article "Why Traditional TV Is in Trouble" has been taken up as the
"Ensuring the Data Quality:
information source. Authors of this article have highlighted a recently renowned issue based
on their true insights, decency, proper data-dependency, and trustworthy sources of
information. While depicting the business crises that are confronted by most conventional TV
channels because of the rise of the Internet and the use of online TV sites and programs
accessible through Mobile and similar devices; authors have represented their perceptions that
the use of mobile and other devices have started their journeys well ahead of the formerly
utilized Television technologies. According to this article, which is presented by Mheshwari
and Koblin (2018), The New York City television networks are losing their advertising
opportunities even for the yearly bonanza of parties and presentations although they were
known as the only media platforms for performing such operations even just a few years ago.
This is an example of how relevant information is provided by a reputed newspaper article
indicating the issue related to this current topic.
The core reason of why a newspaper article can be the great source of information for