Judo Strategy
David Hsu
Wharton UNIVERSITY Of PENNSYLVANIA
dhsu@wharton.upenn.edu
2028 Steinberg Hall - Dietrich Hall
Agenda
Some conceptual issues
Judo strategy in action
What does measured expansion strategy enable?
Flight Path Southwest Airlines has expanded its presence in airports across the country over the decades and is now planning a move into Philadelphiaa major hub threatening the competition.
Southwest's spread 79 and before
AIRPORTS
80to'89
AIRPORTS ADDED
90to present
Source:Back Aviation Solutio