Qualitative Interviewing & Data Analysis Thursday, November 15, 2018 3:37 PM Final: Chapter 9-16 (not 12) Activity: Why are you here? I don't like trump, he's the worst What's your opinion on Trumps immigration policy? It's simple minded, not a lot of thought was put into it. He isn't making informed decisions aka he's an idiot. Don't answer a question that can be answered with "yes" or "no" No leading questions Good question: why do you feel this way? In order to conduct a productive qualitative interview, what does the interviewer need to establish with the subject? Rapport- discuss something you have in common Qualitative interview- 30 respondents is rich, not representativeness. Not the objective. We want depth. Qualitative research can be done with one subject How, why, rich description Reach point where we have saturated- nothing left to learn, topic is exhausted When do we use interviews? When we want multiple in depth perspectives Rich detail description To fit pieces together Big picture view Figure out what are the important variables we should look for when we move on to qualitative research Generally inductive, exploring Unstructured- common in ethnography Usually use semi-structured Transcribe- every "um", cough, smile, pauses because they might be meaningful Focus group around interpreting the data, would they interpret the same way? Checking validity and reliability Video: Qualitative interview- the errors No rapport · No eye contact . Going fast as if it was a survey interview
. Questions were yes or no Ethical breach- the consent obtained was not written down Questions are not analytical . No detail Bad questioning Leading her answer · Interviewer shouldn't do most of the talking Lack of respect- On her phone, distracted, had to get answer repeated · Should record rather than write down Leading/judgemental question · Confrontational Questions to introduce the topic, ex: can you tell me about your first day at UBC? Wide open topic Which phrase is a probe that would be useful during a qualitative interview? What do you mean by that? Question formulation: Careful with "why" it can be judgemental sometimes Prof M was preparing a qualitative interview in a field research project. What would be good advice for him? Try to act as though you know nothing about the subject being discussed Qualitative is always nonprobability sampling T/F question from kahoot is on final Most people love to talk to anyone who is interested- TRUE