Quiz: Social Media Listening with SEPHORA Lauren Gallo 29/11/2023, 15:36 Social Media Listening with SEPHORA Lauren Gallo Started: Nov 29 at 3:28p.m. Quiz Instructions Question 1 What is social listening? 1 pts The process of observing customers' comments and sentiments towards a certain brand O A branch of customer services that handle customer complaints C The process of replying to customer comments C The process of launching a new product and asking social media users how they like it Question 2 What are some social listening tools for Instagram? B and C Khoros C Instagram Analytics Mixpanel Question 3 1 pts 1 pts What are some social listening tools for Instagram TV and Instagram Reels? C Leanplum Google Analytics https://canvas.ubc.ca/courses/123225/quizzes/646233/take 1/4
Quiz: Social Media Listening with SEPHORA Lauren Gallo 29/11/2023, 15:36 Khoros None of the above Question 4 1 pts True or false: Social listening tools using machine learning is now advanced enough to detect all human sentiments through social media comments True False Question 5 1 pts What does a social listening tool like Talkwalker do? C It helps marketers determine which customers are most loyal to the brand C It helps marketers make important decisions about the brand's next product launch C It helps marketers analyze consumer trends C It helps marketers with sentiment mining Question 6 1 pts What kind of events can social listening help determine for brands? C Why a product is selling out C Why competitors are growing in sales O Why an influencer is so popular O Why a company is suffering high costs https://canvas.ubc.ca/courses/123225/quizzes/646233/take 2/4
Quiz: Social Media Listening with SEPHORA Lauren Gallo 29/11/2023, 15:36 Question 7 1 pts For Sephora, which platform has recently made its products go viral? C YouTube Shorts C Instagram Reels Tik Tok C Facebook Stories Question 8 1 pts How has social listening helped Glow Recipe with its recent product launch? C Social listening helped the company determine which 2 popular products they should combine into a kit Social listening helped the company with its new campaign C Social listening helped the company decide which retail channels they should sell their new product through Social listening helped the company decide which influencers to work with Question 9 1 pts How has TikTok changed social media marketing? TikTok helped several brands go viral C TikTok made product success more unpredictable TikTok made it possible for brands to reach a younger demographic All of the above https://canvas.ubc.ca/courses/123225/quizzes/646233/take 3/4 ----