26/11/2023, 19:29 Quiz: Managing Social Media Planning Cycles with Roots Chief eCommerce Officer James Connell Managing Social Media Planning Cycles with Roots Chief eCommerce Officer James Connell Started: Nov 26 at 7:25p.m. Quiz Instructions Question 1 1 pts What is Roots' primary goal in the digital world? C Creating the largest following on social media Maximizing customer engagement C Having a consistent digital presence C Providing superior customer service through digital Question 2 1 pts What does James Connel view social media as? C Community engagement Paid media Advertisement Entertainment Question 3 1 pts According to James Connel, how should brands interact with their audiences on social media? https://canvas.ubc.ca/courses/123225/quizzes/646213/take 1/4
26/11/2023, 19:29 Quiz: Managing Social Media Planning Cycles with Roots Chief eCommerce Officer James Connell Talk at their audiences to maximize sales Brands should focus on building their community C None of the above C Deliver value that fulfills the promises that the brand sets out Question 4 1 pts Why is consistency so important in a brand's social media presence? C A and C Because audiences have a short attention span C Because audiences dislike inconsistencies Because brands should aim to always make their content as easily understandable and absorbable as possible Question 5 1 pts How do stories add value to social media audiences? Stories engage and attract audiences Stories allow customers to see the "inside" of the brand All of the above Stories help make customers loyal to the brand Question 6 1 pts How does Roots position itself to mitigate the risk of the declining image of Canada? 2/4 -- https://canvas.ubc.ca/courses/123225/quizzes/646213/take
26/11/2023, 19:29 Quiz: Managing Social Media Planning Cycles with Roots Chief eCommerce Officer James Connell None of the above The brand stands for values that Canadians have but also universal values Roots has a PR crisis strategy ready to mitigate this risk Roots has a strong relationship with the political leaders in Canada Question 7 1 pts What is one technological method that James Connell mentions for Roots to determine what people are saying about Roots? products? O Digital surveys that are integrated within retargeted ads C Image recognition for Roots products online Sentiment mining in focus groups C Dashboard platform such as Hootsuite Question 8 1 pts What is Roots' general rule in its social media guidelines? C Always consult the social media manager when responding to customers Don't say anything you wouldn't say on a stage Customer is king, always agree with what customers say online Be creative with social media posts Question 9 1 pts True or false: it is essential to know your audience on social media True https://canvas.ubc.ca/courses/123225/quizzes/646213/take 3/4 --- ---