17/10/2023, 21:44 Quiz: Influencer Marketing w Rihanna Social Media Manager Influencer Marketing w Rihanna Social Media Manager Started: Oct 17 at 9:42p.m. Quiz Instructions Question 1 1 pts What is influencer marketing a form of? C Direct marketing C Paid advertising Word of mouth marketing C Owned media marketing Question 2 1 pts How does Fenty choose which influencers to work with? O Fenty chooses influencers who are gaining rapid popularity growth C Fenty chooses influencers with the highest number of followers O Fenty chooses influencers who share an organic relationship with them: A "Fenty girl" or "Fenty guy" O Fenty chooses influencers with the highest potential Question 3 1 pts What do influencers share with their followers? https://canvas.ubc.ca/courses/123225/quizzes/646210/take 1/4
Quiz: Influencer Marketing w Rihanna Social Media Manager 17/10/2023, 21:44 Trust Interest in similar products Demographics B and C Question 4 1 pts True or false: An influencer's follower count is more important than their engagement True False Question 5 1 pts How does a brand ambassador differ from an influencer? C A brand ambassador is usually smaller and looking to build their brand alongside the companies they work with O A brand ambassador has tighter relationships with their followers O A brand ambassador usually has a much bigger following than an influencer C A brand ambassador is anyone who uses the brand, including customers Question 6 1 pts How can a brand ambassador benefit from working with a brand? C Receive contract payments from the brands they work with Receive free products from brands they work with https://canvas.ubc.ca/courses/123225/quizzes/646210/take 2/4
17/10/2023, 21:44 Quiz: Influencer Marketing w Rihanna Social Media Manager Grow their brand alongside the brand they work with C Become an employee of the brands they work with Question 7 How should brands choose their brand ambassadors? O Looking at the person's portfolio of brands they've worked with in the past C Looking at the person's passion for the brand B and C O Looking at the person's likelihood to engage with the brand's audiences Question 8 How can brands incentivize influencers to post for them? C Followers C Free products Promo codes All of the above Question 9 1 pts 1 pts 1 pts True or false: Brands should never reshare an influencer's post on the brand as it makes the content appear less organic C True False https://canvas.ubc.ca/courses/123225/quizzes/646210/take 3/4