Quiz: Paid Social Media Ads with Madison Norton 17/10/2023, 22:33 Paid Social Media Ads with Madison Norton Started: Oct 17 at 10:26p.m. Quiz Instructions Question 1 1 pts True or false: paid social is one of the steps in the customer life cycle True False Question 2 1 pts What are VisualCV's 2 primary channels for paid advertising? C Facebook and Instagram C Google Adwords and Google Analytics Google Search and Prospecting advertising on social media C Billboards and TV Question 3 1 pts What is prospecting advertising through social media? C Showing ads in front of warm leads C Generating leads for the company O Increasing reach for the company C Showing ads in front of cold leads https://canvas.ubc.ca/courses/123225/quizzes/646209/take 1/4 ---
17/10/2023, 22:33 Quiz: Paid Social Media Ads with Madison Norton Question 4 1 pts What is the main goal for retargeting campaigns? O Increase reach for the company Staying top of mind for customers Generate new leads for the company C Growing in revenue for the company Question 5 1 pts Which of the following is most likely an audience for VisualCV's campaigns? O A graphic design student at UBC C A working professional with 20 years of experience in consumer goods A retired software engineer C A recent graduate from UBC with 3 years of works experience Question 6 1 pts How many pieces of creative assets do VisualCV usually launch in a single campaign? 10-14 20-25 5-10 2-4 https://canvas.ubc.ca/courses/123225/quizzes/646209/take 2/4
17/10/2023, 22:33 Quiz: Paid Social Media Ads with Madison Norton Question 7 What is a recent trend that is working effectively in Facebook ads? C Adding an emoji to the end of every sentence on Facebook posts Using emojis as bullet points for Facebook posts C Posting at 3 PM on Wednesdays in Canada Bidding between $2-$4 per impression on Facebook ads Question 8 1 pts 1 pts What is the strongest indicator that advertisements are catching the audience's attention? Click rate Click-through rate O Cost per click C Bounce rate Question 9 What is a top-of-funnel metric that VisualCV uses to attribute to revenue? C Click through rate Conversion rate Clicks Reach 1 pts https://canvas.ubc.ca/courses/123225/quizzes/646209/take 3/4 --