Quiz: User Generated Content with Story Tap Bernadette 05/12/2023, 16:34 User Generated Content with Story Tap Bernadette Started: Dec 5 at 4:24p.m. Quiz Instructions Question 1 1 pts What does "seeding" mean in social media? C The process of finding qualified leads through social media prospecting The process of planting an idea in an audience's mind through social advertisements O The process of retargeting seeded audiences C The process of expanding reach to drive success Question 2 1 pts What is "virality"? C The process of a post generating millions of likes C The process of a post generating millions of views C A post that is "viral" C The pace at which content is spread rapidly between users on social media Question 3 1 pts True or false: Virality happens accidentally True False https://canvas.ubc.ca/courses/123225/quizzes/646214/take 1/4
05/12/2023, 16:34 Quiz: User Generated Content with Story Tap Bernadette Question 4 1 pts What is one of the most common mistakes marketers make when it comes to using user-generated content? O Only accepting image content that is sent in by users C Filtering out much of the user's content so that it loses authenticity None of the above C Using any content that the company receives from users Question 5 1 pts What is a "micro-influencer"? An influencer who has less than 1000 followers C An influencer who does not have much of a say in their niche An influencer who has an engaged audience base and focuses on a niche topic C An influencer who is cheaper to work with than a mega influencer Question 6 1 pts True or false: it is always better to work with mega influencers in acquiring new users True False https://canvas.ubc.ca/courses/123225/quizzes/646214/take 2/4
05/12/2023, 16:34 Quiz: User Generated Content with Story Tap Bernadette Question 7 1 pts How much money does it cost to get a micro-influencer to post 3 posts in a month? O $300 $500 $3000 $20 Question 8 1 pts What is a risk that brands take on when asking influencers to post for them? C It may dilute the brand's value It is a huge financial risk C The content being posted is owned by the influencer and not the brand The influencer may forget to post Question 9 1 pts How have social media users evolved over time? Social media users are now more trusting of brands Social media users are now more skeptical of brands Social media users now dislike influencers C Social media users are now distracted by more content https://canvas.ubc.ca/courses/123225/quizzes/646214/take 3/4