Quiz: Social Media Audit with Sprout Social Social Media Specialist - Olivia Jepson 31/10/2023, 14:25 Social Media Audit with Sprout Social Social Media Specialist - Olivia Jepson Started: Oct 31 at 2:19p.m. Quiz Instructions Question 1 1 pts What is Sprout Social's main focus for organic media? Search engine optimization O Organic content production C Acquisition and getting leads Awareness and community engagement Question 2 1 pts What is Sprout Social's main focus for paid media? C Paid media budgeting Acquisition and getting leads C Audience retargeting C Awareness and community engagement Question 3 1 pts How does Sprout Social measure earned media? A and B https://canvas.ubc.ca/courses/123225/quizzes/646227/take 1/4
31/10/2023, 14:25 Quiz: Social Media Audit with Sprout Social Social Media Specialist - Olivia Jepson Through a social media audit By tracking metrics around keywords on social listening tools By tracking metrics around hashtags on social listening tools Question 4 1 pts What does Sprout Social primarily measure on their owned media? Number of shares Cost per click Click-through rate C Impressions and engagement Question 5 1 pts Which metrics are important for Sprout Social when it comes to earned media? B and C C Volume, impressions Engagements, sentiment Shares, likes Question 6 1 pts How frequently does Sprout Social usually conduct its social media audits? O Every two years C Every week O Every quarter https://canvas.ubc.ca/courses/123225/quizzes/646227/take 2/4
31/10/2023, 14:25 Quiz: Social Media Audit with Sprout Social Social Media Specialist - Olivia Jepson C Every year and Every Month Question 7 What is a "vanity metric"? None of the above A metric that is determined by a combination of likes, shares, and comments A form of deliberate engagement with thought-provoking content A form of passive engagement with posted content Question 8 1 pts 1 pts True or False: A social media audit can only be done after goals and objectives are set True False Question 9 What does a social media audit look like at Sprout Social? O All of the above 1 pts Analysis of compiled reports show what the company need to start doing, stop doing, and continue doing Reports are generated by Sprout?s software on social media performance Reports are compiled onto spreadsheets for analysis https://canvas.ubc.ca/courses/123225/quizzes/646227/take 3/4 ----- ---