29/11/2023, 15:24 Quiz: Developing New Products with Founder of Ten Tree - Arthur Kononuk Developing New Products with Founder of Ten Tree - Arthur Kononuk Started: Nov 29 at 3:19p.m. Quiz Instructions Question 1 1 pts What is the main goal of developing new products for businesses? Diversifying the portfolio lowers the risk for product failures C Providing more value to consumers C To gain a competitive advantage over competitors C Generating profit and growth Question 2 1 pts Which of the following products tend to perform better through e-commerce? O T-shirts Shorts Hats and backpacks Shoes Question 3 1 pts Which stage of the product life cycle is t-shirts and hoodies in Canada? Maturity 1/4 ... https://canvas.ubc.ca/courses/123225/quizzes/646231/take
29/11/2023, 15:24 Quiz: Developing New Products with Founder of Ten Tree - Arthur Kononuk Growth Maturity/Decline Decline Question 4 1 pts When product life cycles are coming to an end in a particular country or region, how can companies maintain their growth for the same product? C None of the above C Use everyday low pricing strategies to increase sales C Expand into other countries or regions where the product life cycle is at an earlier stage C Use discounts to increase sales Question 5 1 pts According to Arthur Kononuk, what is the advantage of selling tangible goods over intangible services? It is less of a risk to sell tangible goods as everyone has a need for it It's free advertising when consumers use tangible goods with the company's logo on it C It is much cheaper to sell tangible goods compared to intangible services C Tangible goods generate higher levels of revenue than intangible services Question 6 1 pts What is tentree's new digital product? tentree+: A subscription service for customers to know where their trees are planted 2/4 -- https://canvas.ubc.ca/courses/123225/quizzes/646231/take
29/11/2023, 15:24 Quiz: Developing New Products with Founder of Ten Tree - Arthur Kononuk Offset+: A subscription service for customers to make more environmentally friendly consumption choices Climate+: A subscription service for customers to offset their carbon emissions C Tree+: A subscription service for customers to buy trees to plant Question 7 1 pts How does tentree differentiate its loyal customers from regular customers? O Loyal customers often enter their tokens into the website to track their tree planting journey O Loyal customers are those with a VIP card O Loyal customers are classified as consumers who have bought 250 products in the last 10 years O Loyal customers are classified as consumers who visit the tentree website at least twice a week Question 8 1 pts How does tentree try to retain its loyal customers? C Exclusive discounts C By giving them early access to new product launches All of the above O By allowing these customers to drive certain decisions from behind the scenes Question 9 True or false: some customers buy tentree products just because they want to plant trees? 3/4 ---- --- 1 pts https://canvas.ubc.ca/courses/123225/quizzes/646231/take