31/10/2023, 15:00 Quiz: Strategic Social Media Marketing with SVP Marketing at Herschel - Braden Hoeppner Strategic Social Media Marketing with SVP Marketing at Herschel - Braden Hoeppner Started: Oct 31 at 2:49p.m. Quiz Instructions Question 1 What is the most important element in building a social media strategy? C The type of content that is being delivered C The target audience the strategy hopes to reach O The goals and objectives that the strategy is trying to accomplish C The channel that content is being delivered Question 2 True or false: businesses should leverage all social media channels when executing a social media strategy True False Question 3 1 pts 1 pts 1 pts Does Braden Hoeppner recommend businesses to disseminate the same content across all social media channels? Why? C Yes; this is the minimal expectation customers have for brands https://canvas.ubc.ca/courses/123225/quizzes/646229/take 1/4
31/10/2023, 15:00 Quiz: Strategic Social Media Marketing with SVP Marketing at Herschel - Braden Hoeppner No; businesses don't have the time to disseminate the same content across all social media channels O No; every channel plays a different role in consumer's lives and thus a different strategy is needed for each channel Yes; businesses will strengthen their brand consistency in this way Question 4 1 pts Which metric does Braden Hoeppner believe is most important in determining success on social media? O Impressions or reach Number of on-brand messages It depends on the goal of the strategy Likes Question 5 1 pts Which strategy will most likely be more effective, according to Braden Hoeppner? O Only posting content after a significant event like Black Lives Matter None of the above Content is king: posting three times a day, 365 days a year Curating well-thought-out content that provides value to consumers Question 6 1 pts What is the right way to approach missteps in published content? C Deleting the post right away and not talking about it ever again https://canvas.ubc.ca/courses/123225/quizzes/646229/take 2/4
31/10/2023, 15:00 Quiz: Strategic Social Media Marketing with SVP Marketing at Herschel - Braden Hoeppner Ignoring the audience?s comments on the mistake Owning up to the mistake and listening to the audience to correct the mistake None of the above Question 7 Where does social media strategy stem from at Herschel? The brand objectives C The shareholder?s objectives The business objectives C The product manager?s objectives Question 8 How did Herschel's content strategy change the brand's positioning? O The content strategy focused on sharing customers travelling with Herschel bags, differentiating the brand from competitors The content strategy focused on promoting new product launches 1 pts 1 pts C The content strategy focused on sharing user testimonies to emphasize the quality of the brand's products C The content strategy focused on sharing the brand's views on political issues to attract like-minded audiences Question 9 To Herschel, what is the difference between "journey" and "travel"? None of the above 1 pts https://canvas.ubc.ca/courses/123225/quizzes/646229/take 3/4