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Quiz on Designing Content for Social Media Communications

Quiz: Designing Content for Social Media Communications with Partner at Very Polite Agency - Dylan Rekert 24/10/2023, 15:32 Designing Content for Social Media Communications with Partner at Very Polite Agency - Dylan Rekert Started: Oct 24 at 3:25p.m. Quiz Instructions Question 1 1 pts What does "curating content" mean? Creating or sharing content that is specific to the brand O Using someone else's content without their permission O Organizing content into folders C Using someone else's content with their permission Question 2 1 pts What is curating content important for brands today? C There is a lot more content and distractions today This is the only way to get people to listen to you A and C C This is the only way to bring value to your audiences Question 3 1 pts What should brands do before posting on social media? https://canvas.ubc.ca/courses/123225/quizzes/646228/take 1/4 --- 24/10/2023, 15:32 Quiz: Designing Content for Social Media Communications with Partner at Very Polite Agency - Dylan Rekert Have a designated member of the team manage the social media account Determine channel strategies C Consult with social media agencies to develop a strategy C Have a clear idea of the brand's DNA and purpose Question 4 1 pts True or False: It is always the case that when brands post cute pictures of kittens, it is the brand's intention to push out content to fill up their social media page? True False Question 5 1 pts What is the first step that Very Polite Agency takes when working with a new client? Determine the channel strategy that the client already has C Determine the owned and earned media strategies already adopted by the client C Determine The performance of posts already on the client's channels Host a discovery session to figure out the brand DNA Question 6 According to Dylan Rekkert, what is the direction that content is shifting to? C Video-first content None of the above 1 pts 2/4 -- -- --- https://canvas.ubc.ca/courses/123225/quizzes/646228/take 24/10/2023, 15:32 Quiz: Designing Content for Social Media Communications with Partner at Very Polite Agency - Dylan Rekert Professional and curated content C Authentic and in the moment content Question 7 1 pts What is "brand anatomy"? O Everything that is related to the mission and values of the brand None of the above C The organizational structure of a brand C The genetic makeup of a brand Question 8 1 pts As a content creator, where does Dylan Rekkert get inspiration from? News His past works Social media C A and C Question 9 1 pts What dictates the act of creating or posting content? C Intuition C Competitor's posts Brand guidelines O Things happening around the world 3/4 . . --- https://canvas.ubc.ca/courses/123225/quizzes/646228/take