O Question 1: What is probably the most strategic feature of YouTube? O YouTube has some of the highest referral rates of all the social platforms. If you offer a complex product or service, having great videos can help sway prospects into a purchase. O We can host original content and have channel subscribers and syndicate content and to consider advertising at the same time, including short clips that appear before a video. O Question 2: What is a KPI and what are the four broad areas of KPIs? ? A KPI is a key performance indicator, a quantifiable measure used to evaluate the success of an organization, employee, or project in meeting objectives for performance. O Four broad areas of KPIs: Reach, Engagement, Return on investment(ROI), Retention and Loyalty O Question 3: What are two tasks that could be supported by social media tools/software? ? Social listening and monitoring tools. Tools can help us listen and monitor comments and mentions, enabling us to follow the conversation about your brand, watch hashtags, and keep track of influencers, customers, and prospects. ? Creating content for social media. We can use tools to design images and graphics with inexpensive services such as Canva. O Question 4: Mention two aspects of social media marketing that require a budget.
O Specialized software, and potentially the help of an agency O The cost of advertising and influencers' promotion The buyer persona Inbound SMART specific, measurable, achievable, relevant, timely