Select an initial set of keywords, phrases, hashtags, or handles related to your CEL partner: "Vancouver Arts Colloquium Society" Art, Communication Emerging ancestor @myvacs, #Vancouver, #arts, #culture#MappingtheWonderousWestSide, #mapping, #workshop, #local, #nonprofit, #wabisabi, #place, #learning, #creativity Conduct Facebook, Instagram, TikTok, and Twitter searches to find out what people are talking about your CEL's brand: Local visual artists, writers, editors, some scholars at SFU (since the founder of the organization works at SFU). Now, select one or two phrases that your CEL's "buyer persona" may use in social media that identifies their need or intended behavioural change: "Local artists" "Vancouver artists" These phrases identifies our partner's buyer persona well. If we use these tags in social media, then we can reach our target audience. Conduct Facebook, Instagram, TikTok, and Twitter searches to find out more about your CEL's buyer persona and their needs: Our partner's buyer persona includes people who want to talk about art, create art with a community, and have interest in indigenous culture. They need an environment that can let them freely communicate with each other. They also need some activities to bring them together. By conducting Facebook, Instagram, TikTok, and Twitter of our CEL partner, the development of our buyer persona can connect to their family and community.
Especially in Vancouver, the connection between our buyer's family and community is what we can develop more for our CEL partner. This can refer to the new activities that they might need to develop the connection between our buyer's family and community. For example, we can live stream a movie that our buyer could watch with his family on BC Family Day. Write some conclusions (debrief) on how your CEL partner can benefit from the insight and knowledge gained by listening/monitoring social media to share with the class. Based on the social media listening done on the Vancouver Arts Colloquium Society, the following conclusions have been reached: - The keywords used for the monitoring process were "Vancouver Arts Colloquium Society," "community" and "nonprofit" - The social media platforms monitored were Twitter, Facebook, and Instagram. - The specialized tool used for monitoring was Buffer. (Encountered issues using Hootsuite) - People do not actively talk about the activities and events hosted by the Vancouver Arts Colloquium Society. Thus, we cannot easily tell whether the participants are positive or negative about the learning opportunities provided by the society. - Post with images usually has a better response. Take Twitter as an example, the tweet with poster get the most retweets(4) and likes(2) - [https://twitter.com/ my_vacs/status/1025459502793936896?s=20&t=m-vr5UHR675a7ExLzc-6CA](https:// twitter.com/my_vacs/status/1025459502793936896?s=20&t=m- vr5UHR675a7ExLzc-6CA) - No anomalies or inconsistencies were identified in the monitoring process. Overall: - Understanding Audience Needs and Preferences: By listening to social media conversations, our partner can gain insight into what their audience is looking for, what
they like and dislike about the content and activity. This information can be used to improve the follower experience and increase satisfaction. - Improving Brand Reputation: Monitoring social media can help us identify and respond to negative comments, complaints,