? Question 1: How can GIFs be used in a Content Strategy? ? GIFs can also help us demonstrate complex concepts more quickly and easily than standard photos. Gifs can be used to communicate a message and tell a story. They are great to quickly demonstrate a series of steps or detailed lists of information. ? Question 2: Name two actions normally conducted during a content audit in social media. ? Use a spreadsheet to record things like engagement metrics, publishing metrics, audience demographics, referral traffic of the channel ? Look through and identify the top-performing posts for each channel. Take this a step further by categorizing these top posts by post type: educational and informational posts, video posts, LIVE video posts, image and GIF posts, promotional posts, and entertainment posts ... ? Question 3: From the type of influencers mentioned in the modules, what type do you consider is at the reach of your Community Partner? ? Industry influencers(art related) ? Local influencers ? Question 4: Provide one example of earned media/UGC. ? Reaction videos on Youtube (people reacting to films, games, music videos ... ) ? Review videos of beauty products