O Question 1: What do Instagram Shopping Post Ads allow you to do? o Shopping Post ads allow us to include a tag that shows the product's name and price within an image. Clicking on the tag takes people directly to a product page where they can purchase the item in Instagram app. O Question 2: Given the current limited scope of advertising in TikTok, what do organizations focus on? Organizations advertising on TikTok focus on boosting brand awareness. O Question 3: What could Sentiment Analysis do for the strategy you will be working on for your CEL partner? Sentiment Analysis is an indicator of how audience feels about the social media account/posts we create for our CEL partner. It will help us know audience's feeling and long-term attitude towards the content we created. If the sentiment is negative, we can adjust the strategy right away to prevent the loss of audience. O Question 4: What suggestion would you provide to measure the impact of hiring a paid influencer for a social media campaign? ? Track metrics related to hiring in social media. Understanding what influencers affect the hiring process is key because they might drive traffic to job applications. ? Let the Public Relation team track influencers and determine if the influencer is beneficial to the campaign.