The blue text in this template provides coaching and advice for how to structure your case memo document. While the template is a good place to start, following this template will not guarantee a high score on this assignment. The quality of your analysis - and following the expectations of the rubric - are how you are graded on this assignment. This template has been formatted to meet assignment specifications (margins, font sizes, etc.). Remove all blue coaching text if you wish to use this document as a starting point for your assignment file. Issues Around 1/2-3/4 of a page. Clearly and directly define 3-5 major issues in the case. These could be concerns, problems, decisions, challenges, or opportunities. Issues should be stated in order of importance/priority, and this should be clear based on your descriptions of each issue. Reference case facts to be specific and to help justify your prioritization of your issues. Give each issue a short name. Use bullet points or bolding to make this section easy to follow. Like your VEC (COMM 105) case, you do not need to start your paper with an introduction, and you can assume that your reader is aware of the case details, so you should not summarize the case; instead, go straight into your issues. Analysis Around 2-21/2 pages. Decision Criteria Clearly and directly define 3-4 decision criteria. [Name of Decision Criteria 1]: [Decision Criteria 1 Weight]% · Use bullet points to describe how well this alternative meets this decision criteria, and to justify your decision criteria weight (how important is this decision criteria relative to your other criteria?). Reference case facts and/or course tools here to support your criteria weight. . Replace "[Decision Criteria 1 Weight]%" with the weight you give this decision criteria in your decision matrix, e.g. 30% [Name of Decision Criteria 2]: [Decision Criteria 1 Weight]% Repeat the same formatting as Decision Criteria 1. [Name of Decision Criteria 3]: [Decision Criteria 1 Weight]% · Repeat the same formatting as Decision Criteria 1. [Name of Decision Criteria 4]: [Decision Criteria 1 Weight]% . Repeat the same formatting as Decision Criteria 1. . This 4th decision criteria is optional; you can choose to have 3 or 4 decision criteria Alternative 1: [Brief description of alternative] Describe the alternative. If this is an alternative you have created, be specific.
Describe both the benefits and drawbacks of the alternative. You may use case facts and/or course tools here to provide further insights into this alternative. Go beyond how well this alternative helps to solve the issues in the case. [Name of Decision Criteria 1]: [Score]/5 . Use bullet points to describe how well this alternative meets this decision criteria. Referencing case facts and/or course tools here to support your score. . Replace "[Score]/5" with the score you give this alternative in your decision matrix, e.g. 3/5 [Name of Decision Criteria 2]: [Score]/5 . Repeat the same formatting as Decision Criteria 1. [Name of Decision Criteria 3]: [Score]/5 Repeat the same