ANTH407: Ethnographic data analysis and coding: a hastily put-together, brief NVivo guide; and a description for Ethnographic Exercise 7 -1 With class colleagues, review our last class discussion and think about: 1. What is inductive reasoning? What is the purpose of inductive research? 2. What does inductive analysis of qualitative data encompass? 3. What is coding; what does coding achieve when we approach research and analysis inductively? 4. Show some of what you discussed in the UBER driver interview example. 0 Open NVivo on your machines-if you need help install the software, I can help with that as well! 1 Click on + CREATE NEW PROJECT Give the project a title (and a description, if you wish) and assign it a place and save it Make sure that the text content language is set as English Click on CREATE PROJECT 2 The left-hand side universal column (BLUE) is categorized based roughly on different phases of analysis: You first, IMPORT your data, then ORGANIZE it, and finally you can EXPLORE it. 3 Download the MS Word file "UBER INTERVIEW" from Canvas. Click on IMPORT from the top menu. Choose FILES. From the drop-down menu choose DOCUMENTS. The sample interview should now be imported and displayed under IMPORT->DATA->FILES on your screen. 4 Now that your data is imported, next you could code your data. Select the text to which you'd like to assign a code (you can follow the page 4 of the handout for coding.) Right click on the text and from CODE SELECTION choose, TO NEW CODE. Give a name to your code (e.g., self-organizing the work). You can also add a description (e.g., a definition for your 'code dictionary': 'this code refers to examples when the platform workers have to manage their own work, a task previously the responsibility of managers'.) If you'd like, you can choose a color for your code as well. If you click on ORGANIZE->CODING->CODES, a list of your codes should show up as a column in the main window. When your codes are developed, you can drag and drop any parts of your text into these codes as a faster way to do the work of coding. 5 To categorize your codes into more abstract categories and concepts, right click on ORGANIZE->CODING->CODES and in the column where codes are listed, right click and select "NEW TOP-LEVEL CODE." Give your TOP-LEVEL code (that is a concept or a category) a name (e.g., Extra interactions) and a description (e.g., Extra work-related interactions without which the app can't
manage the work.), and a color, if that's helpful. (you can consult pages 5 and 6 of the handout for a list of categories and conceptual themes in my analysis). You can also create a hierarchy chart of your codes to visualize your codes and concepts. For this select all codes you'd like to include in your chart, click on VISUALIZE under the HOME menu and click on HIERARCHY CHART OF CODES. 6 Throughout coding your data, you can