COMU 2140 - Digital Media Industries Convergence - the merging of distinct technologies, industries, or devices into a unified whole Technological Convergence - Where digital technologies combine an ever-increasing number of functions within a single device (the mobile phone) and within a single overarching system (internet) Structural Convergence - Where multiple businesses and industries are combined under single Mega Corporations that integrate their business interests, product range and markets. Cultural Convergence - Where different cultural forms are transformed by a common interface, whether that is modes of popular culture or global cultures and societies. Prosumer Convergence - Where the role of the audience as a consumer of product becomes superseded by their role as the producer of content, in the form of both content and data. Consumption becomes productive in an economic sense. - The evolution of the devices? (From 1980s - 2010s): from home computer to internet? CINEMA INDUSTRY STUDIO DISTRIBUTOR EXHIBITOR AUDIENCE RADIO INDUSTRY STATE REGULATOR STATE BROADCASTER ADVERTISERS COMMERCIAL BROADCASTER AUDIENCE TV INDUSTRY STATE REGULATOR STATE TELEVISION ADVERTISERS PRIVATE NETWORKS AUDIENCE COMMUNICATION SERVICES STATE REGULATOR COMMUNICATIONS INFRASTRUCTURE PHONE COMPANY PUBLIC COMPUTER INDUSTRY RESEARCH INSTITUTIONS HARDWARE COMPANIES SOFTWARE PROVIDERS BUSINESSES INDIVIDUALS THE 'OLD MEDIA' INDUSTRIES
- Srnicek employs a useful typology of platforms which enables us to see not merely the heterogeneous applications of the platform model and their differing uses of data but also their differences in terms of the processes of value production and capital accumulation