Name: Ngo Thao Trang Student number: s4656474 Tutor: Md Asaduzzaman Word count: 1,247 COMU1130 Assessment 2: Facebook Value propositions Facebook is the top three online platform that reaches the highest number of downloads in the world (Statista, 2022). Facebook has gained high popularity since it allows end-users to upload their image, video, and gif to social media from their devices (Phones, laptops, etc.), which can help end-users easily connect to others and update the information of their friend or relative. Facebook also renew and recommend posts in users' newsfeeds through curated content and algorithmic recommendations. Besides that, Facebook also offers a Meta business suite - business.facebook.com for businesses to analyse and schedule posts/ads to target audiences. As a business profile, Facebook will offer paid users a tool to boost the post to reach more target audiences based on criteria such as demographic, interest, location, connections, and behaviour (Facebook, n.d.a). In addition, each business profile will have a "Professional dashboard", and paid users can set up the keyword for their posts to help other users find your post more easily. A Facebook algorithm can help the post of paid users reach 136.1-393.2k users and unlimited reach after they have 1.6TB reach (Basque, 2022). Moreover, the Business suite also informs the tracking of insight ads right on time, allowing businesses to ensure their campaigns/ads receive enough interaction or need to have any changes to catch more attention. In addition, in the "Professional dashboard", there is a feature for the business user to run their ads in video, reels, stories, and newsfeeds of others. Estimated daily results People reached ® Post Engagement ® 136.1K-393.2K 18.8K-54.2K Payment summary Your ad will run for 7 days. Total budget ?50000000 VND VAT 2,500,000 ? (VND) Total amount 52,500,000 ? (VND) We use data about you and your ad account to assess eligibility for and to provide you with more ads billing and spending options. Learn more (Personal image)
Moreover, Facebook also has a site serving developers related to games, Artificial intelligence, AR/VR, Social integration, and social presence. Facebook offers some tools to empower this community as open source, advanced machine learning, payments infrastructure, and a community platform for them. Customer segments Facebook targets a wide range of customer semesters over 13 and upward worldwide (Business Research Methodology, 2017), their users being appealed by the uploading activities feature, updating other users' information and connecting with others. Operation as an online platform, Facebook did not have many struggles with overhead costs; therefore, they can offer their service to most people, even if they are niche audiences. As a business user, Facebook offers diverse options for users to choose, based on which industries their businesses are in and what type of your business, and then Facebook will provide many features related to building up the fan page for specific industry businesses (Facebook, n.d.b). Besides that, the developer is also one of the main customer segments of Facebook, since I make the Facebook website more interesting, which help Facebook to