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Introduction to Communication Research Methods

COMU 2030 - Communication Research Methods Week 1 The research process The best way to evaluate the claim .... Select topic Present/ publish · To use the scientific method - a system for producing knowledge that includes: · Assumptions about the nature of the world & · Procedures & techniques for gaining knowledge · What does empirical mean? Based on, concerned with, or verifiable by observation or experience rather than theory or pure logic. e.g., 'they provide considerable empirical evidence to support their argument' Oxford Dictionary Analyse & interpret data Collect data Review literature Research question or hypothesis Research design In other words, research where data (e.g., via survey, experiments, content analysis, focus groups, etc) is collected Interview - not suitable because: · Students may not be prepared to admit engaging in the behaviour (digital multitasking) · Students' reports of their memory and comprehension may not be accurate Questionnaire survey - could be suitable: · Could ask students (anonymously online) how much they engage in digital multitasking in learning situations & then test their memory and comprehension of the material · One issue is the accuracy of students' assessment of their own digital multitasking behaviour An Experiment - most suitable method to test the hypothesis: · Can control whether students are exposed to digital multitasking or not · Can then test their memory & comprehension of the in class material Week 2 Ethics in human research in AU (guided by NHMRC - National Statement of the National Health and Medical Research Council) - Must be informed consent - Should not be fraud/plagiarism/coercion Human research include: What is human research? Human research is conducted with or about people, or their data or tissue. Human participation in research is therefore to be understood broadly, to include the involvement of human beings through: · taking part in surveys, interviews or focus groups; · undergoing psychological, physiological or medical testing or treatment; · being observed by researchers; · researchers having access to their personal documents or other materials; · the collection and use of their body organs, tissues or fluids (eg skin, blood, urine, saliva, hair, bones, tumour and other biopsy specimens) or their exhaled breath; · access to their information (in individually identifiable, re-identifiable or nonidentifiable form) as part of an existing published or unpublished source or database. Research merit and integrity . Research that is conducted with Integrity is carried out by researchers with a commitment to: · Searching for knowledge and understanding - Following recognised principles for research conduct . Conducting research honestly · Disseminating and communicating research results so that they can be scrutinised and contribute to public knowledge and understanding Values and principles of ethical conduct · Research merit and integrity · Justice · Beneficence · Respect for human beings Justice Research that is conducted with integrity is ... ??:???????????,???: ·??????? ???????????? ·??????? ·?????????,????????,??? ???????? C · In research that is just: · The selection and process of recruiting research participants is fair and accurately described in the results