Let me introduce my group. My name is Jacky and my colleague's name is Naima We choose to talk about the brand Dove for the Principle of Marketing Module. I will talk about the first part of the presentation and Naima at the end. And if you have any questions. Please wait till the end. Dove was created in 1957 in the United States. the authentic dove bar that we all know was made to rinse cleaner than soap with its extra moisturising elements and blend of mild cleansers Number 1 brand recommended by dermatologists in USA and dove products can be found all over the world in countries like turkey, India and Germany and more. Unilever is the parent company of Dove, originating in the United States. Unilever has more than 80 brands and most of their products can be found in 99 per cent of UK houses. They also employ over 6000 workers This slide is showing pictures of some of the Unilever Brand products- Omo, Comfort, Sunsilk, LifeBuoy, Ben and Jerrys , Rexona and Hellmans, Seventh Generation. Each brand also has its sub-product lines. Dove sells deodorants, soaps, shampoo, conditioner, and body lotions basically most common personal care moisturising products. Dove became known as a company that can be trusted when it came to personal care. Dove expanded gradually, building its catalogue a little at a time to add more products to its personal care line. They now have a men's and baby dove line of products however before it was mainly aimed at women. Ian Brignell created the logo. The shape, colour, and font all have meanings related to the brand. The logo is popular and easily identifiable. The dove symbol like the brand name an emblem of mostly peace, love, gentleness and purity. Yellow portrays prosperity and joy. Blue represents the reliability and excellence of the products Dove logo uses a custom-made font of italic calligraphy Dove's mission and values is that all women must feel beautiful. Women love to take care of themselves look nice, smell nice, feel nice and be pretty. That everyone regardless of age, class and now gender should feel beautiful especially after using Dove. Segment- Personal care products; hair, bath and body care Target- Mainly women. Now targeting to all of different backgrounds, babies and men, who like to use natural products and care for their appearance. Positioning- Dove is committed to making its products a source of confidence, not anxiety. Dove believes that beauty is not defined by shape, size or colour - it's authentic, unique and real. Dove's unique selling point- ". Is the campaign for real beauty" that is their motto These images is how Dove Advertises through YouTube, posters and even leaflets in retail stores -. .. --
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