MKT10007: Fundamentals of Marketing Assignment 2: Consumer decision-making process Student name: May Wey Tan Student number: 102798734 Due Date: 12 August 2019 eLA name: Katie Bowker ---
TABLE OF CONTENTS Introduction 1 Section 1: Need recognition 2 Section 2: Information Search 3 Section 3: Alternative Evaluation 4~5 Section 4: Purchase Decision 6 Section 5: Post-Purchase Evaluation 7 Conclusion 8 Reference List 9~10 -.. ... ... ....
Introduction Huawei is a popular China smartphone maker. In 2018, Huawei is competing with Samsung for the number one spot in the market (Almond 2019). According to Huawei (2019a), it is the award-winning smartphone - P30 Pro, with impressive camera quality, that made Huawei a contender. Unquestionably, Huawei has set a new standard in smartphone photography. The objective of this paper is to study the application of the consumer decision-making process (CDMP) in the case of the Huawei P30 Pro. The five stages of the consumer decision- making process will be discussed to better understand the influencing factors on consumer purchase behaviour. 1