Marketing Assignment 3 Dream Team : Names Our Pitch Video: https://www.youtube.com/watch?v=ALROCuXe9K0&t=1s Our Product: Voyager Product elements: · Spheres in the size of kinder surprise . With imprinted world map on the outside, country that you receive will be in a different shade of white chocolate How & where will it sell? . Standard retailers and distributors Promotion . Tv advertisements with the use of a collectors theme Price ? $4-$5 Idea: Around the world chocolate sphere with collectable flag and informational slip. World map indented on the outside of the sphere. White chocolate highlighted on the country. (similar to kinder surprise). Limited edition? Heathy? Expensive? Potentially could have 1 of 100 flag that's rare? Features of the product: The product we have developed is a hollow milk chocolate sphere with an embossed globe on its shell. Within the hollow chocolate will be some brief facts and synopsis upon the particular country as well as an accompanying miniature flag. The country that the flag and information is relevant to will also be highlighted on the shell through the use of white chocolate within the country's borders, contrasting the milk chocolate and thus emphasising where the country is. Each flag and informative slip will become part of a set, encouraging consumers to collect them all Ideal target market: The ideal target market that the brand will attempt to reach is the youthful, sociable but in the highest form. With the success of the famous "Woolworths Oshies" and world famous "Kinder surprise" we attempted to create a brand where young children were able to collect and trade collectables whilst also holding an educational purpose by learning about the countries. With correct geographical locations on the outside of the globe itself children will be able to learn whilst
enjoying our delicious milk chocolate globes. Our ideal target market being children aged 6-14 who are highly sociable. Core Benefit: ( what better versions of themselves are you offering? - Educational feature - Collectable and trading feature - How if will make parents more likely to buy them for their children etc. Survey: (closed 30th/09/2019) Pt1: https://www.surveymonkey.com/r/63257PN Pt2: The Chocolate Market Pt2Take this survey powered by surveymonkey.com. Create your own surveys for free.surveymonkey.com Presentation Plan: Introduction Chocolates significance to humans has been dated back almost 4000 years, with it once being used as a currency, to now being a luxury that has been developed thoroughly to alter the way it tastes, is consumed and packaged. (History of Chocolate, N/A, 2018) With multiple companies established in the 19th century, the production of chocolate took off, each delivering a unique taste and packaging; one of those companies being Ferrero. speaker Thick, creamy, rich. There truly is no substitute for chocolate. Hot chocolate, chocolate milk, chocolate cake, chocolate ice cream, chocolate brownies, the list goes on and on. 4000 years later and chocolate is still enjoyed by people of all ages, children to the elderly and everyone in between. speaker When you think chocolate you think indulgence, decadence, an