Page | 1 SWIN BUR · NE . UniLink Studies Pathways Diplomas MKT10008: Marketing Principles SWINBURNE UNIVERSITY OF TECHNOLOGY Assessment Task 2B - In Class Exercise: Price 5% In Class Exercise: Price (5%) - Assessment Task Overview Describe the existing price strategy and characteristics for industry / organisation / brand / product you submitted and discussed in Assessment 1B Learning Outcomes: This assessment reflects Unit Learning Outcomes 1 and 4 Students who successfully complete this assessment should be able to: ? Explain marketing concepts and principles for the development of marketing goals and plans. " Respond to sustainability, social impact and ethical considerations when making operational marketing decisions Conditions for assessment Due: 2nd Class of Week 9 Marks: The report is marked out of 25 and scaled back to a mark out of 5 Word length: Minimum: 550 words (excluding Table of Contents, Reference List, and any Appendices). Marking: If the Canvas Turnitin copy is not uploaded by end of nominated class, you will receive zero marks. Instructions for assessment . You will have the entire class to complete this in class exercise. " Individual question word length is a minimum only, can be longer. " Submitted via Canvas Turnitin at end of class. A similarity score of greater than 10% may attract a penalty. " All responses need to be in your own words. " No discussion in class. Any questions discuss with your teacher only. " You will be submitting your own individual report. Use the template provided and produce a professional-standard report. " You must be in class to submit your work. " This is an open book in class exercise. · Your submission will be based on what is evident (eg. Market research using industry databases, journal, newspaper/magazine articles, websites etc). . However, it will inevitably also be based on intelligent supposition where the real situation is not known. TP1 2022 MKT10008 - In Class Exercise 2B - Task Instructions 1 | Page
Page | 2 In Class Exercise: Price (5%) - Assessment Task Detail The report will need to include: Marketing Strategy - 2nd P - Price Price Strategy. 1. Provide evidence of the actual observed prices of the product eg include screen shots (or wherever sold). (5 marks) A. For your company's product and a similar product from two of your competitors e.g. three screen shots in total) » This will mean taking a visit company and competitor websites, visiting online web shopping sites e.g. eBay, Amazon, Alibaba, University fee and payment schedules, Hotel and Airline etc. 2. Using the table provided in the template record. (150 words) (5 marks) A. product description, B. price and C. non-price considerations for your company and two of its competitors for similar products. 3. Then outline the ongoing pricing strategy you believe is being used (cost based, value based, competition based) in setting these prices if you were the Product Manager for your product. (150 words) (5 marks) A. Go into at least some detail justifying your