wacom® Intuos Pro 3 woDem (Wacom Intuos Pro, 2020) FUNDAMENTALS OF MARKETING ASSIGNMENT 2: CONSUMER DECISION-MAKING PROCESS SEMESTER 1, 2020
CONTENTS INTRODUCTION. 3 STAGE ONE: NEED RECOGNITION 4 STAGE TWO: INFORMATION SEARCH 5 STAGE THREE: ALTERNATIVE EVALUATION 6 STAGE FOUR: PURCHASE DECISION. 7 STAGE FIVE: POST PURCHASE EVALUATION 8 CONCLUSION 9 REFERENCES 10 MKT10007 2
INTRODUCTION Wacom Co. is a Japanese company that produces industry-leading graphics tablets for digital artists and designers. Tablets designed by Wacom have a reputation for being high-quality products and having been on the market longer than any other graphics tablet, Wacom is a trusted brand among creative professionals in the industry. The product in consideration here is the Wacom Intuos Pro (Large). This product is one of Wacom's mid-price range products that has been favoured among designers for its great sensitivity, large workspace and realistic textural drawing experience. The purpose of this report is to shed light on the consumer decision-making process to effectively identify marketing campaigns and product strategy. MKT10007 3