MKT10007 Fundamentals of Marketing Assignment 1: What is marketing? Student Number: 103201233 Anmol Kaurah Word Limit: 1000 (+/-10%) Weighting: 30% Due Date: 5PM AEST Monday 23rd November (Extension Granted
Contents Public Opinion 3 Formal Definitions 6 Synthesis 7 Reference List 8 -.. ... ... ....
Public Opinion David Burnham Age: 52 City/State: Penrith, NSW Education: Certificate in Building & Construction Occupation: Builder Future Goals: Continuing to work until I have made enough of a nest egg to retire by age 55 "For me, marketing is when I get someone knocking on the door, or when I receive annoying calls from telemarketers from people who are trying to shove their products down my throat. They use slang that I don't understand, and it is a waste of my time." Mr Burnham's views of what he perceives marketing as is not that uncommon for people within his demographic. Although David has a mainly negative perception of what marketing is, this is mainly because allot of telemarketers or door to door salesman may not understand how to market to people of his age bracket. -.. ... ... ....