Purchase experience Written by MKT10007: Fundamentals of Marketing Due date: 5pm AEDT Monday 26 March 2018 (Week 3)
1 Table of Context Table of Context 1 Product category- -2 Chosen product- -2 The 4ps 2 Product -2 Place 3 Price -3 Promotion -4 Brand 4 Audience appeal -4 Nivea as a person -5
2 Product category Chosen product The product I've chosen is Nivea Creme. Nivea creme is a moisturiser for normal - dry skin that can be used on the face and body. It protects the skin from dehydration due to its rich formula which is composed of lanolin, glycerin and eucerit. The product category is: skincare and sub-categories of Nivea can include: face cleansers, exfoliators, lip balm, mud masks and face sheets. The 4 'p's Product This is a lotion that can be used every day and its thick consistency hydrates dehydrated skin. It leaves the skin smooth, plump, soft and supple. This can also be used on sensitive skin since its use of panthenol is a soothing property that helps protect the skin from irritations and help reduce redness. The product comes in different sizes which is great if you want to buy a small tin to carry around in your bag or a large tin to keep at home. To use this, you first have to open the container then dip your f inger into the dense creme and apply this on the face or body and rub in circular motions. Nivea creme is stored in a blue and white round tin. Its blue and white packaging catches your eye straight away and design is both functional and attractive. NIVEA Creme