understand that the product is a Weet-Bix product due to these iconic colours, and also that the product is completely Australian owned. The product is of high quality and provides many health benefits like all Weet-Bix products do. Augmented Product Weet-Bix-trends augmented product is shown clearly on the packaging. For example it contains a fun and interactive challenge for teens to complete which uses social media apps. Since social media is a big part of teenagers' lives, this can easily draw their attention to the product. All they have to do is put their own unique twist on the smoothie bowl, for example by adding toppings, and then upload it to any of the following social media apps, Instagram, Snapchat, Tik Tok and Facebook, using the hashtag weet-bix-trendssmoothiechallenege, for a chance to win an amazing price which is four passes for Gold Coast theme parks. About Weet-Bix-trends Weet-Bix, produced by Sanitarium is one of Australia's most well-known and go- to breakfast cereals. According to Sanitarium "Weet-Bix is Australia's favourite breakfast cereal" (Weet-Bix, n.d.). The introduction of Weet-Bix-trends, which is targeted to teenagers, aims to keep the brand name Weet-Bix name popular and easily recognisable by all Australians. The product can be found in all supermarkets across Australia and aims to create a fun and enjoyable way to enjoy a nutritious breakfast. It only takes 5 minutes to make, and can be eaten both in the morning where time is and isn't crucial. Simply add one of the sachets into a blend and add 1/4 or 1/2 cup of your choice of liquid. This liquid could be milk, plant based milk or even water. Adding 1/4 cup will create a thicker consistency, which is perfect for a smoothie bowl option where consumers can add their own favourite and unique topping to make it even more tasteful .. Adding 1/2 cup can be used for on the go method where it can be enjoyed as a smoothie.