Fast food and take away food industry In Australia A slice of the market Market share of the fast food sector Competitive Foods (Hungry Jack's) 5.9% McDonald's 15.2% Subway 8.8% Yum! Restaurants (Pizza Hut and KFC) 9.3% Globally, McDonald's sales were down in the third quarter of 2014 by 3.3% $20.1b was spent nationally on cafes and restaurants in 2012-13 The fast-food market has grown over the past five years by 5% $14.6b was spent nationally on takeaway food in 2012-13 The fast casual restaurant market has grown over the past five years by 30% SOURCES: EUROMONITOR INTERNATIONAL, ABS, IBISWORLD
Table of contents 1. Executive summary 2. Introduction 3.Company Analysis 1) Section A 2) Section B 4. Key competitor analysis 5. Environmental Analysis 1) Micro environment analysis 2) Macro environmental analysis 6.Swot analysis 7. Target market 2.Introduction I have been commissioned to create this report on the fast food and takeaway food services in Australia by Mr.Nuwan Fernando, lecturer of marketing principles.The main intention of presenting this marketing report is to get a clear understanding about company functions about mcdonalds holdings pty ltd Australia under its related industry.
This report will present details regarding mcdonalds australia holdings pty ltd and fast food and take away food services industry in australia whilst presenting facts on the company analysis, its environment, its SWOT analysis including their target market and positioning strategies.this report is presented mainly in regard with secondary research using sources such as IBIS world, businessinsider.com , and mcdonalds official website(Official and Australia ) . Macca's DRIVE-THRU Café