Assessment 1B: Rubric (Note: Marked in Canvas) Criteria Executive Summary Introduction 2.5 Industry Analysis 5.0 Mark available for the segment No answer 0% Didn't complete or did not respond to the requirements 5.0 Didn't complete or did not respond to the requirements Didn't complete or did not respond to the requirements Poor 0% to 49% More of an introduction. Adequate summary of Does not summarise the key content of the report or section/s not included. Does not include who authorised, report purpose, methodology. Weak intro-duction or Section not included. A minimal attempt. Little sign of analysis or discussion of key requirements Pass 50% to 59% the report's major purpose and key content of the report. Adequate attempt at introducing the topic (authorisation, purpose methodology), or much too short / long. Satisfactory overview of your chosen industry covering most of the following: · Definition · Major Players incl. market shares · Key issues the industry is facing Good 60% to 69% Provided a summary of the report's the major purpose of the report, summarised the key findings, the main implications and recommendations A good attempt at introducing the topic, and correct length. Good overview of your chosen industry covering most of the following: · Definition · Major Players incl. market shares · Key issues the industry is facing Very Good 70% to 79% A good summary of the report's the major purpose of the report, summarised the key findings, the main implications and recommendations A very good attempt at an introduction. Most required areas discussed properly and fully. Good overview of your chosen industry covering all the following: · Definition · Major Players incl. market shares · Key issues the industry is facing Page | 1 Outstanding 80% to 100% Concise and succinctly provides the major purpose of the report, summarised the key findings, the main implications and recommendations Full, valid introduction that allows the reader to see clearly who authorised the report, its purpose and its methodology. No irrelevant areas covered Excellent overview of your chosen industry covering all the following: · Definition · Major Players incl. market shares · Key issues the industry is facing MKT10008: Marketing Principles and Practice Individual Assessment
Company analysis Didn't complete or did not respond to the requirements 5.0 A minimal attempt. Extremely limited discussion of the company background. · Statistics you are important and why. · Industry Outlook · Visuals, charts and tables included and explained in discussion. A sound discussion and evaluation of the company. Some of the following requirements were met. . Mission statement included and explained. · Parent company correctly identified, operational details, geographic reach, other subsidiaries and timelines discussed. · Australian operations, company and brand timeline, product range discussed. · Company growth trends and outlook · Brand and product visuals, charts and tables included in discussion. · Statistics you are important and why. · Industry Outlook · Visuals, charts and tables included and explained in discussion. · Statistics you are important and why. · Industry Outlook · Visuals, charts