MKT10007 Fundamentals of Marketing - Assignment 1 Assessment Task - Semester 1 2021 What is Marketing? MKT10007- Fundamentals of Marketing Name: Student Number: Date of Submission: 1 Word Count: 848 Date Submitted: 18/03/2021 21/03/2021
MKT10007 Fundamentals of Marketing - Assignment 1 Assessment Task - Semester 1 2021 TABLE OF CONTENTS Cover page Table of Contents Page 2 Part 1 Public Opinion (AYYEED HASNAN) Augene Grey Page 4 Sally Paul Page 5 Part 2: Formal Definitions Page 6 Part 3: Synthesis References Page 8 Page 1 Page 3 Page 7 2
MKT10007 Fundamentals of Marketing - Assignment 1 Assessment Task - Semester 1 2021 Part 1. Public Opinion ("Vox Pop") "Marketing is the art of convincing the unconvinced or unaware of the important value of something" AYYEED HASNAN Trait 1 Trait 2 Trait 3 Trait 4 Preferred Channels Goals · Aiming for higher position from job perspective · Settling down and getting married soon Traditional Ads Online & Social Media Referral Motivation Guerrilla Efforts & PR Fun, loving and caring Incentive Fear Personality Introvert Extrovert Age: 31 Work: Manager Family: Relationship Location: Melbourne, VIC Growth Thinking Feeling Power Social Being one of the managers in the 'TOP 4' lead to a clear and precise definition of what marketing is. His expertise in different areas of a business helped us get a reliable definition. He is also very passionate about his job and the industry which makes him strongly believe that marketing is a key tool of engaging the customers which is very essential. 3