Assignment 2 MK10007 -Skechers-
History Skechers is an American company, with its headquarters located in Manhattan Beach, California. It was founded in 1992 by Robert Greenberg. Originally the company started off only selling for men, and eventually expanded to include women and children, with their casual, athleisure styles that became public in 1999. The "Accent Group" became the first distributors of Skechers in the world, in 1993; This involved wholesale business as well as mono- branded/specific stores in both Australia and New Zealand. Today Skechers develop and market more than 3000 styles for men, women and children. (Skechers, n.d.) Their main competitors although Nike and Adidas, still prove to come out strong with their diverse range, and affordability. (What Is Skechers' Marketing Strategy? | BluCactus, 2022) They provide a variety of options for their customer, with different types of models of shoes including Go step, Go Walk, Skechers Performance, Go Run and Go Flex. Their belief is being able to provide a shoe to anyone and everyone no matter age or gender, catering for a diverse audience. Marketing Mix (4 P's) Product: Skechers is known not only for its comfort but also for its latest trends. With their products ranging from kids to 60-year old's. Particularly those who go to the gym and have an active lifestyle to just your everyday daily walker. According to the "Accent Group" "comfort being an integral part of the Skechers brand, they can offer a shoe for everyone." (Skechers, n.d.) Place: Skechers can be found in department, speciality and independent stores as well as more than 75 company owned Skechers stores across Australia and New Zealand. Internationally they have 331 stores, which 220 of them are concept stores. Promotion: Skechers can be found on social media, promoting their products via Instagram, Facebook, YouTube and even snapchat. ECHERS SKECHERS SPORT SKECHERS SKECHERS . @Skechersaustralia . Product/service Shop on Website skechers.com.au Skechers Facebook
Skechers Instagram Price: Skechers highest price shoe under there "Go Walk" range, at $199.95, largely due to its features. "This lace-up features a carbon infused design in an engineered athletic mesh and synthetic upper with a removable Skechers Arch Fit® insole, Hyper Burst® cushioning and a Goodyear® Performance Outsole." (Skechers, n.d.) With that being said there lowest price shoe being at $69.99, not including their sale range which are being reduced to clear.