Place MKT10008 Key Term Definition Marketing channel A set of interdependent organisations involved in the process of making a product or service available to users. (Marketing) Intermediary Businesses that help the company to promote, sell and distribute its products to final buyers. Supply chain A system of efficiently and effectively producing, making and getting products to end-users. SCM (Supply Chain management) The procurement, movement and stationing of material and other resources to achieve the objectives of a plan or project. It may be defined as 'the management of inventory in motion and at rest'. Logistics Cycle time The total length of time between when a product is ordered by a customer and when it is received. Warehousing Materials handling VMN / VMS (Vertical marketing network / system) A network of distribution channel members who work effectively together to achieve maximum efficiency and profit through common ownership, such as a large manufacturer owning its own retail outlets. Corporate VMN Contractual VMN A network of distribution channel members who work effectively together to achieve maximum efficiency and profit through Topic 10 SWIN BUR NE. SWINBURNE UNIVERSITY OF TECHNOLOGY Managing upstream and downstream value-added flows of materials, final goods and related information among suppliers, the marketing organisation, resellers and final consumers. Warehousing is the act of storing goods that will be sold or distributed later. While a small, home-based business might be warehousing products in a spare room, basement, or garage, larger businesses typically own or rent space in a building that is specifically designed for storage. The method of moving and storing goods in a facility such as a warehouse, by use of machines, various storage rack types and manually. A distribution channel structure in which producers, wholesalers and retailers act as a unified network; one channel member owns the others, has contracts with them or wields so much power that all channel members cooperate. @Copyright: 2016 Swinburne University of Technology <UniLink & MKT10008 Glossary Topic 10 > Version <1 > CRICOS: 0011D TOID: 3059 16/10/2018> Page 1 of 2
MKT10008 Administered VMN RFID (radio frequency identification) Electronic tags that can be used to help manage inventory. Freight Goods transported in bulk by truck, train, ship, pipeline or aircraft. Retailing All activities involved in selling goods or services directly to final consumers for their personal, non-business use. Wholesaling All activities involved in selling goods and services to those buying for resale or business use. SWIN BUR . NE . SWINBURNE UNIVERSITY OF TECHNOLOGY Topic 10 various types of contractual arrangements, such as a service provider (a franchisor) that supplies their services to customers via franchisees. A network of distribution channel members who work effectively together to achieve maximum efficiency and profit through the control and decision making that a powerful channel member has, such as when a large retailer controls and 'dictates processes' to their wholesalers and manufacturers. @Copyright: 2016 Swinburne University of Technology <UniLink & MKT10008 Glossary Topic 10 > Version <1 > CRICOS: 0011D TOID: 3059 16/10/2018> Page 2 of