INF10003 - Assignment 1 OZ Attitude Clothing Company Executive Summary The scope of this report is to investigate the environmental and commercial situation of clothing retail business, Oz Attitude Clothing Company (OACC). The brand currently has 3 brick and mortar stores scattered across Victoria yet are sluggish when it comes to establishing an online presence. The analysis of this report is based on OACC's current business model and inventory data from a week in June 03-08, 2019. Findings reinforced a strong approach for the company to move to a multichannel network which will incur positive ramifications on OACC's competitiveness, and hence, market share.
Table of Contents Executive Summary 2 Introduction. 4 Part A: Evaluations of the Business Industry Background 1.1 Brief history of the sector 4 1.2 Current Environment. 5 1.3 Transformations. 5 1.4 Future Scope. 6 Customer Identification 2.1 Target Audience. 6 2.2 SWOT Analysis 7 2.3 Porters 5 Forces Analysis 8 Discussion of Identified Trends 9 Part B: Information Portal Design Design Review and Justification 4.1. Web Page Designs. 12 4.2. Design Principles 14 13 4.3 Usability Guidelines 4.4 Customer Engagement Tools 15 Conclusion 15 Appendix 16 Reffernces 18
Introduction Oz Attitude Clothing Company is a clothing retail organisation that prides itself on its traditional and ethical approach to business. Starting off in 1985 as small market stand at the St Kilda Market, owners Barbara Moore and Wanda Lundy now have 3 brick and mortar stores situated in St Kilda, Hawthorn and Mornington. The business first took off when a high-profile individual decided to advertise OACC's products using their influence. The brands cutting edge in your face style has become the preference of many consumers whilst they also appreciate the emphasis the company places on local and ethical production. The only aspect of the business that is crippling sales is their lack of online presence, in which the company hopes to develop in order to increase their influence, competitiveness and market share. 2. Industry Background 1.1 Brief history of the sector For almost as people have existed, there have been instances of bartering, selling and consuming. What started as the mere exchanging of cows and sheep has now evolved into a global capitalist system, whereby the ecommerce industry of goods and services has become convention.