MKT10009 Marketing and Consumer Experience Semester 2, 2023 Assignment 2 - Individual Brand Report Date of submission: 29/09/2023 Name: Muhammad Nabeel Ahmed Student ID:102199230 Extension Notice You are hereby granted an Extension to your Due date for your Assignment. Your extended Due Date is 23:59 on Friday 29th September 2023 Could you please cut & paste a copy of this section of this email granting the Extension into the front of your work, before submitting it via Canvas. This will ensure that NO Late Penalty will be applied to your mark if you submit by the Extended Due Date.
Table of Contents Part A · Introduction · Industry background Part B . Don Small Goods Marketing mix and applied 4P theory on DONs Bacon Pan sized Double smoked 200g. Part C · Applying Three theory analysis of product Part D · Analysis of one macroeconomic unit effecting Don Smallgoods Part E . Analysis of Two microeconomic units effecting Don Smallgoods. Part F · Persona · Recognition · Conclusion
1-Introduction The objective of this report is to conduct a comprehensive analysis of DON meats available within Australian stores. In the beginning ffPart A) we will do an extensive examination of this industry's background at DON and its range of products available, Its trends in performance, and its current market position. In ffPart B) we will focus on entailing a throughout analysis of the 4Ps a marketing mix for DONs Bacon Pan-sized Double smoked 200g a well-known product available throughout Victorian stores. In Part C we will implement the three levels theory to analyze this product for Part D and E we will delve into macro and micro environmental factors that could potentially have some effect on the company. These factors will let us gain insight into various opportunities and future risks for the company based on these points. Lastly, Part F will present a consumer perspective and define a market segment, specifically with a focus on consumers that will most likely purchase the Double smoked pan-sized bacon from Don. 2-Industry Background DON Meats also known as Don Smallgoods going by the company slogan of IS DON IS GOOD is a well-known Victorian brand that has grown into a household name synonymous with ham, bacon, and other pork small goods all over Australia. DON is a division of George Weston Food Limited ffGWF) which is one the largest food manufacturers across Australia and New Zealand, employing around fi000 people within fi0 sites ffGWS,2023). RJ: Gilbertson the founder and DON Is Don. Is Good. SINCE 1947