Swinburne Online MKT10007 Melissa Wone 101067844 Assignment 1 Melissa Wone 101067844 Swinburne Online Teaching Period 3, 2020 MKT10007 Fundamentals of Marketing Assignment 1: What is marketing? Due date: 23 November 2020 Date submitted: 23 November 2020 Word count: 1098words 1
Melissa Wone 101067844 Assignment 1 Swinburne Online MKT10007 Table of contents 1.0 Public opinion. 3 2.0 Formal definitions 6 3.0 Synthesis 7 4.0 References 8 2
Swinburne Online MKT10007 1.0 Public opinion A. Melissa Wone 101067844 Assignment 1 Eileen Dover: Housewife 35 Education: Year 12 HSC Household income: AU$70K/year Lives: Innisfail North Queensland Australia Demographic: Generation X, Mother, Caucasian, middle-class Characteristics: multi-tasker, home body, creative 3-year goal; Save house deposit. Concerns and Fears: Job security for children in the future. Dinah buys Australian made products to help build industry security for her children. Marketing Definition: "The ability for a company to make their products aware/visible to the public or specific group they are targeting to buy their service or product. For example, the way they advertise". Overview: has developed this idea through everyday experience and knowledge of how to budget and keep costs low for her household. 3