LECTURER NOTE: This document has been redacted in some parts to serve as an educational assignment template What is Marketing? Student Number: Course: Tutor: Tutorial: Due Date: Date submitted: Word Count: 845 words BA-BUS10 1
MKT1007 Fundamentals of Marketing - Assignment 1 Assessment Task - Semester 1, 2020 Part 1. Public Opinion ("Vox Pop") CALUM BRIDGES Age: 21 years old Residence: Melbourne, Victoria Education: High school, first-year Bachelor of Business Student Occupation: Part -Time Food Attendant Life stage: Currently studying full- time while working part- time Goal for the future: Hopes to have a stable career in Business, begin his master's degree "Marketing is a type of strategy business's use to promote their products". Calum is a 20-year-old student from Melbourne studying Business at Swinburne University of Technology. He currently works Part- time at a fast-food restaurant which goes directly towards living expenses. Coming from a lower-class socioeconomic status Calum understands the importance of education and the need to have a steady income in the future. Calum does not have any experience in the field of marketing as he has never studied the concept before. As a result, his response lacks detail, which most certainly will expand when he delves into the upcoming marketing unit this semester. Nevertheless, Calum response is direct and targeted. 2
MKT1007 Fundamentals of Marketing - Assignment 1 Assessment Task - Semester 1, 2020 ANNE JONES "Marketing is Anne is a Age: Residence: Occupation: Education: Life stage: Goal for the future: Anne's career in marketing has meant that her response is positive, 3