Faculty of Business and Law Assessment Task - Assignment 3 Collaboration Version MKT10007 Fundamentals of Marketing Semester 2, 2020 Assessment Type Recorded video presentation. Associated Unit Learning Outcomes (ULO's) 2, 3, 4 Group or Individual task Group Value (%) 25% Due Date Sunday 18th October @23:59 AEDT Submission details/form Video of 6 minutes duration (+ 10%). Purpose or Overview SWIN BUR NE SWINBURNE UNIVERSITY OF TECHNOLOGY · To develop understanding of marketing management tasks and of how marketing fits into other business functions within an organisation · Use research information and apply marketing concepts to propose ethical, creative solutions COVID-19 PRECAUTIONS . Group work is a normal and accepted practice in both business and academic study. . As per COVID-19 protocols all group work is to be conducted remotely. Do NOT meet face-to-face. Group work can be done remotely via email, Google docs, Facebook messenger, and/or What's App groups or other platforms that are mutually agreed by your group. You can video conference using Skype or Zoom. Video content for Assignment #3 can be recorded individually and then spliced together by a group member. . Group work can be challenging and groups are reminded that working collaboratively is an essential work life skill. · Groups that need guidance with group work should email their Tutor to discuss any issues that may arise. Detailed Assignment instructions Assignment Overview For Assignments 2 and 3, you formed a Group with 3 or 4 other people in your tutorial. In Assignment 2 each Group member analysed one of the competing brands in a product category chosen by your Group. Now, the Group comes together to take the role of a group of start-up founders wanting to launch a new product in the product category you chose. You will produce a 6 minute persuasive video (known as a "pitch") that explains your analysis of the competing brands, proposes a new product that exploits the "gap" in the market, proposes a target segment for the new product, and recommends a marketing mix intended to implement and communicate your new product to your target segment. Your "audience" will be a group of prospective investors. Your aim is to persuade them to invest in your new product. The "pitch" will be in these main parts: . A section that contrasts the marketing mix and positioning of the existing competing brands in the market for that product category. · A section proposing your new product designed to exploit the "gap" in the market. . A section that details the target segment for this new product, and the marketing mix intended to implement and communicate your new product to them. Format · Video of 6 minutes duration (+ 10%). 6e85ea164a39adb0be044fb7ef16dc86.docx Page 1 of 6
· You should augment your video with external content (e.g. demo/concept showcasing of your advertisement, interviews/'testimonies' by potential consumers). However, members of the group must be visually present in at least 50% of the duration of the video. Every member must present some of the content