Promotion ASSESSMENT 2D Market Analysis Report was on following Company: Prepared by: Student Name: Student No: Teacher Name: Unit Name & Code: MKT10008 - Marketing Principles In-Class Exercise Date:
Table of Contents Q1: Promotional Strategy Evidence. 3 Q2: Promotional Benefit. 3 Q3: Promotional Advantages/Limitations. 4 Q4: IMC Strategy. 4 Q5: Advertising Objective 4 Q6: Push or Pull Strategy 4
Q1: Promotional Strategy Evidence Insert Advertising Evidence Insert Sales Promotion Evidence Insert Public Relations Evidence Insert Personal Selling Evidence Insert Direct/Digital Evidence Q2: Promotional Benefit Advertising Sales Promotion Public Relations Personal Selling Direct/Digital Marketing Q3: Promotional Advantages/Limitations Advertising